Future platform for superfoods

“The guys were supportive all the way to the very end.”


In 2014 the vision of IAWIE was to build the food platform of the future, that enables consumers to make informed purchase decisions about high-quality natural and organic products. As a first range we developed superfood breakfast bowl which allowed consumers to prepare a healthy blended breakfast in no-time. Ingrideients such as Acai, Chia, Goji and Spirulina were novel in 2014 and therefore allowed IAWIE to surf the superfood trend